This toolkit has been developed by the National Communications Committee (NCC) to better support the communication needs of lodges and sections in the Order of the Arrow (OA). As the digital landscape evolves, lodges and sections face numerous challenges in effective communication and promotion. This toolkit outlines best practices and provides resources on various aspects of communication, including:
- Internal communication
- Social media
- Website development and maintenance
- Branding and graphic design
- Creating written content
- Releasing written content (eNews)
- Public relations and media interactions
These best practices and resources are derived from the NCC’s experience managing the OA’s media. This includes overseeing official OA social media accounts, brand assets, our website (oa-scouting.org), and publications, both physical and digital. The goal of the NCC is to share this knowledge to empower Arrowmen to effectively support their lodge or section.
The way in which each and every member communicates with fellow Arrowmen has the power to engage them in the Order of the Arrow. Each has the ability to inspire an Ordeal candidate or new member to get involved in the lodge. Each has the opportunity to engage those members who have disconnected from the OA. Each has the leverage to build a successful program, with high event attendance and a strong sense of brotherhood. This ability, this opportunity, this leverage, is what makes the Order of the Arrow stronger.
This toolkit will be updated on an annual basis to reflect updated advice, and changes in the communications landscape. If you have any questions or concerns about the content of this toolkit, or have best practices of your own to share, please contact the national communications leadership at @email.